In an era of ever-changing algorithms and social media saturation, email marketing might seem like a relic from a digital past. But here’s the truth: email is far from dead. In fact, for modern brands that value intentionality, connection, and conversion, it’s one of the most powerful tools in your marketing toolkit.

If you're building a brand rooted in connection, trust, and long-term impact — your email strategy is a good place to start. While social media tends to steal the spotlight, email flows are where your brand really lives…

At V&CO, we’re all about creating more than just beautiful designs—we’re here to help you build a brand that connects deeply, resonates with your audience, and grows organically. For female entrepreneurs in the beauty, wellness, lifestyle, and creative industries, mindful branding and marketing are game-changers…

As a brand, web design, and marketing studio, we are well-versed in the many platforms that are available when it comes to marketing your business. We’ve tested everything from web platforms, social media planning platforms, automation platforms, and newsletter platforms. Today, we’re going to dive into one of our favourites—the tried-and-true newsletter platform, Flodesk...

Let’s dive into the realm of digital connectivity and business brilliance. The spotlight is on a tool that holds the potential to transform the way you engage with your audience and propel your brand forward: newsletters…

As a design studio who works with brands in the beauty industry, I often find my FYP page on TikTok is filled with beauty videos. I’ve personally seen creators rave about all of these products, which got me thinking… these brands are definitely doing something right…

In an ever-evolving digital landscape, the power of branding is more significant than ever. As a female business owner in the luxury beauty, wellness, or lifestyle industry, your brand is your most precious asset…

Hey friends! Today, we're going to talk about what branding lessons you can learn from MERIT. As a luxury beauty brand & web design studio, we are obsessed with merit. Our team swears by their products and swoons thinking about their visuals, values, and overall aesthetic.

Hey friends! Today, we're going to talk about why luxury beauty brands should seriously consider investing in brand and web design. As someone who appreciates the finer things in life…