As a female entrepreneur, having a strong brand strategy is crucial to the success of your business. A brand strategy is more than just a logo or a colour scheme; it's a comprehensive plan that encompasses all aspects of your business, from your mission and values to your marketing and customer experience…

Hey friend! In the ever-evolving landscape of entrepreneurship, standing out from the crowd is essential. One powerful way to differentiate your brand and leave a lasting impression is through the development of a distinctive brand voice…

Hey friend! Today, we’re discussing two key facets of a stand out brand: visual storytelling and creative strategy. If you’ve taken our website on a scroll, you would have noticed that we believe in using both of these elements in our design process whether we’re tackling a rebrand or designing a brand new identity for a start-up…

Hey friend! Today, we thought we’d talk about the scoop on shape psychology and how the shapes you use in your branding matter more than you may realize. As a female entrepreneur, you know that building a strong brand identity is crucial for the success of your business…

As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…

Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…

It’s crazy to think that 8 years ago, when I was just approaching my 22nd birthday, I started my design business. At the time, it was a side-hustle stationery shop and a freelance design business where I accepted any and every design job that fellow friends or family sent my way.

Being a female entrepreneur can be incredibly rewarding, but it can also be incredibly stressful. Between managing your business, building your brand, and dealing with the ups and downs of entrepreneurship, it's easy to neglect your own wellbeing. However, prioritizing your wellness is essential to your success as a female entrepreneur.

Happy Friday, friend! For today’s blog post, we thought we’d discuss the difference between a rebrand and a brand refresh. After having our own brand refresh earlier this year, we thought that the design terminology between these two terms could be a little confusing…