As a design studio who works with brands in the beauty industry, I often find my FYP page on TikTok is filled with beauty videos. I’ve personally seen creators rave about all of these products, which got me thinking… these brands are definitely doing something right…

In an ever-evolving digital landscape, the power of branding is more significant than ever. As a female business owner in the luxury beauty, wellness, or lifestyle industry, your brand is your most precious asset…

Hey friends! Today, we're going to talk about what branding lessons you can learn from MERIT. As a luxury beauty brand & web design studio, we are obsessed with merit. Our team swears by their products and swoons thinking about their visuals, values, and overall aesthetic.

Hey friends! Today, we're going to talk about why luxury beauty brands should seriously consider investing in brand and web design. As someone who appreciates the finer things in life…

As a female entrepreneur, having a strong brand strategy is crucial to the success of your business. A brand strategy is more than just a logo or a colour scheme; it's a comprehensive plan that encompasses all aspects of your business, from your mission and values to your marketing and customer experience…

Hey friend! In the ever-evolving landscape of entrepreneurship, standing out from the crowd is essential. One powerful way to differentiate your brand and leave a lasting impression is through the development of a distinctive brand voice…

Hey friend! Today, we’re discussing two key facets of a stand out brand: visual storytelling and creative strategy. If you’ve taken our website on a scroll, you would have noticed that we believe in using both of these elements in our design process whether we’re tackling a rebrand or designing a brand new identity for a start-up…

Hey friend! Today, we thought we’d talk about the scoop on shape psychology and how the shapes you use in your branding matter more than you may realize. As a female entrepreneur, you know that building a strong brand identity is crucial for the success of your business…

Happy Friday, friend! For today’s blog post, we thought we’d discuss the difference between a rebrand and a brand refresh. After having our own brand refresh earlier this year, we thought that the design terminology between these two terms could be a little confusing…